YouTube is the internet's second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. Video is no longer a nice option—it’s a necessity.
YouTube ads allow you to get extremely detailed when it comes to targeting the exact audience that you want to reach. YouTube video ads allow you to truly connect with your audience by turning the camera on yourself.
Keep in mind, there are a variety of YouTube ad formats to choose from, but when you do it right, you can successfully connect with your audience using each format.
-YouTube is the second most-visited website after Google
-Apple Inc. and Disney were the top spending advertisers on YouTube in 2021
-63% of people say they bought from a brand after viewing an ad on YouTube.
-Audio is the No. 1 lift multiplier for effective YouTube ads.
-YouTube’s biggest advertising audience is males between 25 and 34
-YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth.
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