With global e-commerce sales of nearly 500 billion U.S. dollars and millions of internet users visiting the website on any given day, it comes as no surprise that Amazon has become one of the most popular digital advertising platforms of the past decade.
It’s not enough to simply spend on advertising. A wise seller would aim to maximize ad spending. To do that, they must understand these critical ad metrics and how to use them to improve their PPC campaigns.
-Amazon is expected to surpass Walmart as the world’s largest retailer, according to analysis by JP Morgan
-According to a study, the main reason consumers prefer Amazon is the fast and free shipping
-Marketers are spending 165% more on Amazon Sponsored Product ads
-85% of ad spending on Amazon is for Sponsored Products
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