TikTok For Business
TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? Since its launch in 2016, TikTok now has over 1 billion users, and the brand estimates the same 1 billion being active per month. The exposure is truly next-level. And while these numbers may sound intimidating or like it's too late to get in - that is certainly not the case, and you're certainly not alone.
In fact, many business owners are now starting to see that they could be missing out on this major marketing opportunity because TikTok is so different from other social media platforms
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TikTok started off as just a music and video social media platform, but has since evolved into an app that showcases millions of trends that allow for endless creativity. TikTok has implemented an effective algorithm to show users trending videos relevant to their interests, making it easy to create content that is relevant and on-brand to your industry without having to do too much research.
Statistics
-TikTok has been downloaded 3 billion times and was the most downloaded non-game app in the first 6 months of 2021, hitting 383 million installs from January to June 2021 alone.
-TikTok has surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in monthly active users
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